Services / Platform
Experimentation and customer data platforms
Product and marketing teams depend on two internal platforms: one to test changes and one to know the customer. Nilaad helps you choose or build them and then run them as products, with an owner, a roadmap and users whose adoption is measured.
When to call us
- Tests take weeks to set up or to read.
- Teams argue about whether a result is real.
- Customer data sits in several tools with different identifiers.
- A vendor contract is up for renewal and nobody can say whether to renew.
What we do
- A build or buy assessment with costs on both sides.
- Platform design: assignment, metrics, guardrails and statistics.
- A customer data model and identity resolution.
- Rollout to the teams, with training.
- Product management of the platform until you hire for it.
What you have at the end
A working platform or a signed-off decision, with adoption measures in place.
Questions
Should we build or buy an experimentation platform?
Buy when your test volume is low and your needs are standard. Build when you run many tests at once, need metrics computed in your own warehouse or hold data that cannot leave your systems. Our founder ran the product side of an experimentation and personalization platform at a consumer fintech, and we make this call with you using your numbers.