Services / Analytics
Product analytics and metrics
Product analytics tells a team what users do and whether a change worked. Nilaad sets up tracking you can trust, one agreed definition per metric and the dashboards a team needs to decide.
When to call us
- Funnel numbers differ between tools.
- Events were added over the years with no plan.
- Teams wait days for an analyst to answer a simple question.
- A metric means different things in different meetings.
What we do
- A tracking plan and event design.
- A review of the current implementation.
- A metrics layer in the warehouse, with one definition per metric.
- Dashboards in the tool you already use.
- Training so that teams can answer their own questions.
What you have at the end
Tracking that matches the plan, a metric catalog and dashboards that named people use for named decisions.
Questions
Which analytics tool should we use?
The one your team will maintain. We work with GA4, Amplitude, Mixpanel and PostHog and with warehouse-native setups, and we help you choose on cost, data ownership and the questions you need answered.